Scholarly Electronic Publishing Initiatives
Linking from Databases to Full-Text (Information for Publishers)

California Digital Library Checklist of Points to be Addressed in a California Digital Library License Agreement
Includes a section (no.6) about linking to and from content, including journal article level links.
CrossRef
Collaborative project of leading STM (scientific, technical and medical) publishers to link reference citations to the online content cited by those references.
National Federation of Abstracting and Indexing Services (NFAIS) Guiding Principles: Reference Linking
NFAIS encourages the development and implementation of any new technology that facilitates the seamless navigation between electronic bibliographic and full-text databases.
Open URL: Standards Committee AX
This NISO (National Information Standards Organization) committee is working on this protocol to become a standard for context-sensitive linking.
PubMed: LinkOut and Publisher Holdings
Sponsored by the National Center for Biotechnology Information, the National Library of Medicine and the National Institutes of Health, the Entrez system's LinkOut is a feature that publishers can use to provide links from PubMed citations to full-text articles in their electronic journals.
UC-eLinks: Getting Started with UC-eLinks
For use by UC faculty, students and staff, UC-eLinks provides a way to easily move from an article or book citation to the full online content of the item, or, for print materials, to automatically look for a UC library location of the item, or even to request that it be loaned or sent. UC-eLinks is the UC-customized version of SFX, a product of Ex Libris, which uses OpenURL linking technology.

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